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Jacob Morgan's Marketing Ideas and Rants

At it's core, the blog is mainly about social media and social media strategies. I discuss topics in social media several times a week and provide my opinions and ideas. I was recently placed on alltop.com under social media.
Jacob Morgan's Marketing Ideas and Rants Blog  
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If You Make Money on Accident is it Still ROI?

Oct 3, 2009
Allow me to explain using this site as an example. When I started this blog I wanted to share my thoughts and ideas on the social media marketing and technology space. I used to talk about these...

Social Media Hot Topics for 2009

Dec 5, 2008
This year is slowly coming to an end and folks are already planning their new and exciting conferences and events for next year.  I’ve been contacted by a few people who want to know what I...

Promoting Vs Relationship Building

Nov 21, 2008
I’ve had a few people/companies ask me to help them promote something online, oftentimes what they ask me to promote has nothing to do with me or what I write about, it’s like asking me to...

Web 2.0 is a Result of Social Interaction not Technology or Marketing

Oct 17, 2008
To be fair the idea for this post actually came from someone who commented on my blog (or whose comment I saw on someone else’s blog). I tried to find the comment but couldn’t.

Do You Have to Get Involved in Social Media?

Oct 6, 2008
Note, the monkey has nothing to do with this post, I just liked the pic, maybe you can't think of a way to relate it to the post :) Let’s be honest shall we?

Is Enterprise 2.0 a Crock?

Nov 4, 2009
UPDATE: Just want to make a quick note here and say that the conference itself was great; filled with lots of valuable information, interesting companies, and intriguing discussions.  This post isn’t about the conference, it’s about the approach that...

Chess Media Group Partners With Biz 360 and I Join the Biz 360 Advisory Board!

Nov 3, 2009
I’ve been hinting at some exciting news over the past few weeks and I’m finally ready to announce what that news is.  Two exciting things have happened; the first is that Chess Media Group has partnered with Biz 360, the second is that I am now on the...

The Technology Problems With Social Media ROI

Nov 2, 2009
A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI.  Today I want to address some of the technology challenges.  Keep in mind that I’m not a very technical person so if you have something you...

Article for MediaPost: Is Social Media Justified Without ROI?

Oct 30, 2009
I had the opportunity to write an article for MediaPost yesterday titled: “Is the Promise of Social Media Enough? What About ROI?“ The premise for the article is that social media is clearly changing how businesses can do business, but is this promise...

Introducing Chess Media Group!

Oct 28, 2009
I’ve been talking about Chess Media Group a little bit over the past few weeks and some of you may have noticed that CMG is now included in my Linkedin and Twitter bio.  Well, I wanted to take this opportunity to finally and officially announce the...


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