BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category.

CNN's recent merchandising experiment, mashing up headlines and T-shirts reopens a very interesting conversation about whether or not (and if so, how) marketing efforts can be monetized.

I've written about Apple fairly often (both on the blog and in my book, Join the Conversation). For the most part, I'm more often critical than complimentary, based on what I think is a very one-sided...

50 and going strong. An update on our sponsor, Queensland Tourism and "The audience conference". Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Just in time for the...

If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore. In this episode, I call out Ragan Communications (as one of...

How did you spend your Sunday night? I spent it recording an episode of The Beancast (and also watched some fine baseball....GO YANKEES!!!) Besides host, Bob Knorpp, I also shared the stage with: Edwart Boches, Chief Creative and Social Officer...

Unless you've been living under a rock (not that there's anything wrong with that), you've probably heard about The Audience Conference, taking place in NYC on Friday, November 6th at the Hudson Theater. Some of the speakers include: Dan Farber of...

  Greg Verdino, our Chief Strategy Officer, reminded me of a certain birthday today: crayon's. The little company I founded 3 year's ago is a walking and talking toddler. No more terrible 2's, although I think we were well behaved (reasonably)...