I've written about Apple fairly often (both on the blog and in my book, Join the Conversation). For the most part, I'm more often critical than complimentary, based on what I think is a very one-sided...

BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category.

CNN's recent merchandising experiment, mashing up headlines and T-shirts reopens a very interesting conversation about whether or not (and if so, how) marketing efforts can be monetized.