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Karen Goldfarb's Blog

I create ideas that help you reach the people you want to reach. And I write copy that makes them take the actions you want them to take. So, while I?m a copywriter, I?m also a marketing strategist. So when you need a freelance copy writer, contact me.
Karen Goldfarb's Blog  
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15 Brand Names Decoded

Dec 7, 2009
15 Brand Names Decoded | The Best Article Every day (tags: branding)

The Consumer's Dilemma

Dec 6, 2009
Facing a personal purchase decision of import, I found myself staring down the very same consumer’s dilemma posed here by Financial Editor Joseph Lazzaro for BloggingStocks. To save or not to save? Here’s what one economist forecast. What would make...

And if Only 1% of Those People…

Dec 5, 2009
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were. (tags: engagement, direct_marketing, advertising)

A Brand that Needs to Grow Up

Nov 24, 2009
Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again. Hard to believe that a major brand like Toys R Us...

Scribd as a Resource for Marketing Research

Nov 23, 2009
Scribd (tags: sharing web2.0 research consumer_research)


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