When the economy goes south, be thankful for your computer, your DSL connection, and all you know about SEO, PPC and site design. One of the coolest aspects of Internet marketing is how resistant the process is to economic downturns. Hold on now before...

What is Pay Per Click? This is a form of online advertising used on websites. In this form of advertising advertisers, pay to their hosts only when their advertisements are clicked by the visitors. A marketer uses this form of advertisements to...

Facebook, Twitter, LinkedIn-these are names that have become buzzwords not only among consumers but also among business marketers. In today’s online marketing environment, companies that have not developed a viable social marketing strategy fall...

Here, I’m going to talk to you about what search engine optimization (SEO) is. SEO has been around since the first search engines started to crawl the web and index web pages (I’m going to assume you know what a search engine is!). Nowadays, many...

How often have you come across a marketing campaign that strikes you as ill-conceived, somewhat out of the times, and in the main unimportant in the current climate of marketing and consumer expenditure. They’re all over the place — unlikely...

The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed. The Internet also offers us new tools to succeed. Email...