With clients in a number of industries, kor group is often looking at ways of communicating to different audiences within the same campaign. We consider factors such as social background, economic status, gender, etc. When working for clients within...

As designers, communicating ideas visually is something that we do everyday. Logos, brochures, websites, and videos are all designed to quickly convey an idea. Occasionally we need to get very detailed in a compact space. That’s when we get to explore...

At kor group, we recently encountered the printing and proofing challenges of gradients, and thought we could share the information we gained. It all began with the Beth Israel Deaconess–Needham Annual Report, which kor group designed again this...

This past weekend (October 2-4) I attended a better world by design conference in Providence, RI organized by RISD and Brown University. An inspiring group of attendees from students to professionals, across disciplines, from researchers, business...

For those of you who do not know what NACAC is: National Association for College Admission Counseling Mostly VP’s of Enrollment, Admission Directors, and College counselors attend the almost week long conference to download trends in higher...