In order to reach out to the Hispanic community, Coke has launched an innovative marketing program involving language learning. The Coca-Cola company has been running a very active marketing campaign, announced in March 2009, that targets Hispanic...

A recent invention worthy of a sci-fi movie promises to beam translations directly into the eye. Some experts are sceptical – are you? “NEC and Brother are both developing wearable prototype devices that use Retinal Imaging Display (RID) technology...

A recent invention worthy of a sci-fi movie promises to beam translations directly into the eye. Some experts are sceptical – are you? “NEC and Brother are both developing wearable prototype devices that use Retinal Imaging Display (RID) technology...

It’s no longer just about legal, medical or business terminology. Welcome to the world of “niche translation.“? Traditionally, specialized translators could be divided into a handful of categories: business, legal, medical, and technical. But as...

Today’s consumers are often looking for the best deal possible – which can often be found on an e-commerce site. Everybody knows that consumers have become more bargain-conscious the past few years. With the holiday season coming up, many shoppers...