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While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.
Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs -- fewer than previous months --...
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.
In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope...
As the ranks of car dealers diminish nearly daily in the industry's worst year in decades, AAMCO wants consumers to know the auto-service chain can fill the void.