While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.

Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs -- fewer than previous months --...

The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.

In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope...

As the ranks of car dealers diminish nearly daily in the industry's worst year in decades, AAMCO wants consumers to know the auto-service chain can fill the void.

NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are...

NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base,...

What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the...

Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.