While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.

Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs -- fewer than previous months --...

The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.

In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope...

As the ranks of car dealers diminish nearly daily in the industry's worst year in decades, AAMCO wants consumers to know the auto-service chain can fill the void.

NEW YORK (AdAge.com) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains...

MINNEAPOLIS (AdAge.com) -- Americans, a new Nielsen report indicated today, are watching more TV than ever, with the average viewer spending four hours and 49 minutes a day in front of the set. And it showed in prime-time last night, as ratings rose...

CHICAGO (AdAge.com) -- Burger King Global Chief Marketing Officer Russ Klein, who steered the brand from the brink of collapse to the glory days of "Whopper Freakout," has stepped down. The company said he left for personal reasons.

TORONTO (MarketingMag.ca) -- Cossette, long the largest Canadian-owned agency network in a sea of multinationals, is set to go private. The network's buyer is American investment firm Mill Road Capital, whose all-cash offer values the company at $125...

Most companies did a fair amount of discounting damage in 2008 and 2009 to merely survive. While this strategy addressed an immediate, sometimes dire, business situation, brands also taught the consumer to wait for a discount.