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Hispanic Agency Persuades P&G to Film Dirtier Ad

Sep 6, 2009
While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.

How Will Fall TV Reflect the Great Recession?

Sep 4, 2009
Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs -- fewer than previous months --...

Don't Just Sit There, Innovate Your Way Out of the Downturn

Aug 23, 2009
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.

How Marketers Get it Wrong With Mommy Bloggers

Jul 21, 2009
In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope...

AAMCO Targets Car Owners Losing Their Local Dealerships

Jun 11, 2009
As the ranks of car dealers diminish nearly daily in the industry's worst year in decades, AAMCO wants consumers to know the auto-service chain can fill the void.

Report From The China International Ad Festival

Nov 11, 2009
NEW YORK (AdAge.com) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains...

Total TV Viewership Hits All-Time High

Nov 10, 2009
MINNEAPOLIS (AdAge.com) -- Americans, a new Nielsen report indicated today, are watching more TV than ever, with the average viewer spending four hours and 49 minutes a day in front of the set. And it showed in prime-time last night, as ratings rose...

Global Marketing Chief Russ Klein Exits Burger King

Nov 10, 2009
CHICAGO (AdAge.com) -- Burger King Global Chief Marketing Officer Russ Klein, who steered the brand from the brink of collapse to the glory days of "Whopper Freakout," has stepped down. The company said he left for personal reasons.

Canadian Advertising Firm Cossette to Go Private

Nov 10, 2009
TORONTO (MarketingMag.ca) -- Cossette, long the largest Canadian-owned agency network in a sea of multinationals, is set to go private. The network's buyer is American investment firm Mill Road Capital, whose all-cash offer values the company at $125...

Why 2010 Is the Year to Rethink Discounts, Pricing Strategy

Nov 10, 2009
Most companies did a fair amount of discounting damage in 2008 and 2009 to merely survive. While this strategy addressed an immediate, sometimes dire, business situation, brands also taught the consumer to wait for a discount.


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