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Have you tried the “unfried side?” Known for its
fried chicken since 1930, Kentucky Fried Chicken now offers grilled
chicken to attract new consumers who care about calories, fat grams and
sodium. But the real claim to fame for the new grilled...
Who could have predicted that a one- size- fits- all, “blanket
with sleeves” would become the next modern day viral phenomenon? The Snuggie
has become one of the biggest pop-culture hits this year – from fashion week to
online video parodies,...
Major snack brands, like Frito-Lay are discovering creative
ways to help consumers cope with the sagging economy. That is exactly what
Frito-Lay did when they created the BIGGEST innovation to come out of the snack
industry – Giant...
Percolating what some experts are calling the “coffee wars,”
McDonald’s is taking on Dunkin’ Donuts and Starbucks with its new line of
coffee beverages that includes customizable lattes, cappuccinos and mochas.
Introduced in May, 2009 with...
Schneider Associates is pleased to announce the launch of our newly redesigned, Web 2.0 optimized site at www.schneiderpr.com.
We’re doing so much research here at Schneider preparing for our new book, The New Launch Plan: 152 Tips Tactics...
