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Leverage Blog

How to exploit the web. A web design and online marketing resource. Leverage comes from the mind of Michael Rolph, an Internet marketing strategist, entrepreneur, and startup veteran in San Francisco, CA. Michael is the director of the web design agency Wheel Media.
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The Importance of Content

Nov 20, 2009
It might seem counterintuitive at first, but it may be that one of the best marketing approaches might be producing content that isn't directly related to your company.     "Zappos, for instance, operates blogs and posts third-party content...

$99.44 per click

Nov 18, 2009
Q309 is a valuable keyword - so valuable, in fact, that it's going for nearly a hundred dollars a click. The article on MediaPost.net mentions a few other high-priced keywords as well. If you're not familiar with the pay-per-click (PPC)...

Foursquare: a new approach to Social Media

Nov 16, 2009
Here's an interesting new social networking service: Foursquare. In this article on nytimes.com, it's described as "planned serendipity." It's a pretty cool concept - apparently a user would be able to sign into foursquare.com, and he'd be able to see...

Things are looking up.

Nov 12, 2009
New Jersey payroll firm ADP tracks job gain or loss by firms of different sizes, and they recently said that among companies with fewer than 50 employees, job losses are the smallest they've been since July of last year. And more good news from...

Grillovation

Nov 10, 2009


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