by: Dr. Shelley Spiecker Clearly visual presentation is important in persuasion. I remain consistently surprised, however, at how little import is placed on visual impression formation in witness testimony. In my experience how witnesses look when they...

by: Dr. Kevin Boully Jurors demonstrate increasingly demanding and complex expectations for scientific proof in the courtroom. Gone are the days of extreme concern about over-presenting your case or looking “too slick” in trial. In most venues,...

by: Dr. Ken Broda-Bahm From exploding automobile gas tanks to faulty cribs, the history of jury verdicts is littered with cautionary tales of what can happen when a company fails the perceptual test of protecting its customers and standing behind...

By: Dr. Kevin Boully Sure, I’ve fired an assault rifle but I don’t know much about guns. When I was asked to comment on Glenn Meyer’s description of weapons effects in criminal cases, I was initially a little intimidated. Then...

by: Dr. Ken Broda-Bahm If you have had a trial docketed within the last year or in the coming year, then chances are that you have wondered whether current economic hard times have encouraged in juries either a greater impulse...