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I value what our team has done with Lucire’s ‘Insider’ blog. We have managed to stay relatively trivia-free, preferring not to insult readers’ intelligence, while providing fairly regular updates. We’ll never be as personal as the personal blogs, but I feel we strike a good balance. Unlike some bloggers reviewing their own sites, I won’t give us 10 out of 10, but I think we have done a good job.