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Madison + Vine

Media news, views, data, criticism, and a few laughs too. The best media journalists, commentators, and a sprinkling of leading experts report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio; and out-of-home from Advertising Age.
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Top 10 Best-Selling Video Games

Nov 25, 2009
LOS ANGELES -- Sony's 'Uncharted 2: Among Thieves' was the top video game in October.

Marlboro Country Thrives on Web Despite Border Controls

Nov 21, 2009
CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the...

Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'

Nov 19, 2009
LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action...

Disney to Debut First Branded-Entertainment Program Online

Nov 19, 2009
LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.

Infiniti Integrates Deeper for Second Season of 'Spectacle'

Nov 17, 2009
LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance...


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