In the last post I did on the new FTC regulations, I went over how the new rules would affect endorsements.  In this post, I’ll go over the part that will affect bloggers more than anyone else, although it will still have repercussions for other...

Yes, that title was a little long, but I wanted to make sure that I had your attention.  As most of you may be aware (or should be, at least) yesterday new FTC regulations came into effect concerning the use of testimonials and endorsements in...

I get asked a lot about whether or not a particular website needs an online privacy policy or not.  My answer to all those different websites is the same: for the love of little puppies, yes.  No matter what your subject matter or nature of your...

The times, they are a changin’. Although it hasn’t officially happened yet, there have been whispers in quite a few places for a while now that things are changing in the world of article marketing, specifically in the article directories and very...

So what test should you start using? Google’s Website Optimizer gives you two options: and A/B test or a multivariate test.  But it’s not as clear-cut as that. There are actually two ways to run an A/B test using Google’s Website Optimizer. ...