An excellent article appears in this months Advertising Age (click here) that highlights the changing demographic profile of consumers in the U.S. The following helpful hints were provided for marketers:

In the New York Times, Paul Krugman says the administration needs to do more to promote job growth. “It’s time for an emergency jobs program. How is a jobs program different from a second stimulus? It’s a matter of priorities. The 2009 Obama...

Interesting commentary from Grant McCracken from his article entitled "Why Zmerican Consumers Will Spend Lavishly Again" ********************************************************* The "new normal" — the idea that when income, credit and confidence...

Electronic ordering, receiving and invoicing using product distribution and tracking technologies that transformed the consumer products delivery system are about to become a reality in the floral industry. Standard data protocols, including the...

A bus trip for greenhouse growers is being planned to next year’s California Spring Pack Trials from April 9 -13, 2010. Dr. Mark Bridgen of Cornell University, along with Dr. Brian Krug of the University of New Hampshire, Dr. Roberto Lopez of Purdue...