I find it incredible hard to get the tone of what I'm writing right. And it became even harder the other day when someone told me they weren't a fan of the font this blog was written in. I think they compared it to writing a love letter in crayon. The...

In August this year I stumbled upon a contest called Bob's Got No Idea. The brand behind the campaign was yet to be revealed and entrants were asked to submit an essay or video demonstrating some sort of creativity about advertising. I initially...

Welcome to the 2009 Australian Marketing Trade Press Awards. As you've no doubt noticed, with the new year approaching trade press publications go crazy with their annual awards. Which isn't surprising really given this is an industry that places such...

I've been thinking a bit about the agency process recently. And it surprises me how much impact just one person in that process can have. In some cases millions of dollars are put on the line, and it can all come down to a single few people. A client...

Just an observation I thought I'd share with you all. Over the last 10 months, I've watched 6,148 videos on YouTube. On average, that's 20.5 videos a day. And if the average video is 2.7 minutes long (sorry academics, no peer reviewed source...