The exponential growth of social media sets huge expectations for social commerce. Marketers, reluctant to crash the karma of evolving social networks, have long thought that the channels facilitating conversations, interactions and personal CRM could...

Psychological research conducted by Kevin Wise, Assistant Professor of Strategic Communication at the University of Missouri School of Journalism, and published in the Journal of Media Psychology, suggests that how you find information online affects...

Everyone thinks that working in advertising is like being in a fun factory. The reality is that its much more factory than fun, these days. The outsized personalities and outsized profits of my early days in the business have been homogenized,...

Facebook is becoming a marketer's fad and fantasy. Its growth in members, daily use and search frequency make it the place to target discrete customer groups or desirable segments and earn "early adopter" social media bragging rights. But Facebook...

I always thought Gary Vaynerchuck, the video wine guy, was a media hot dog who graduated from doing goofy low-rent videos on wine to become an Internet business guru. Then I saw him the other night work a crowd of 100+ at Powell's Books in Portland,...