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I have been asked so many times "what is marketing analytics?" (My mom would typically ask me the same question albeit in a different form: "So what exactly do you do? What do I tell my friends when they ask me what you do in Singapore?") Here is my...
A friend of mine almost gave me a heart attack: He said he was preparing a media plan using facebook and was buying 1'000'000 geo-targeted impressions for his campaign. He went on and said that he's creating - as an additional tactic - a facebook page...
Seth Godin writes: The reason they want you to fit in is that once you do, then they can ignore you. How true. So... don't. Thanks to SixSteps on Flickr.Com
I have been asked this question by a number of executive-search consultants a number of times. And my answer has always been "what do you mean?" Does that mean "do you know the CPM and CPA benchmarks for each of the different combinations and...
… is that the metric does not capture the new ways that people get information. Traditional media – such as TV, radio, presses, and outdoor media – have been traded on reach, GRPs, and frequency. The most basic of dictums in media planning is...
