Marketing is so easy, a (monkey, caveman, two year old, Vice Presidential candidate) can do it. This is so incredibly obvious to anyone paying any attention at all and yet...

Are you a marketing know-it-all or are you a clueless marketing turtleneck? Chances are you're like me and exist somewhere between one of those extremes with variations based on the topic in question.

Welcome to my blog, hey great, enough about you let's talk about me. Here's what I think about politics, here's what that good-for-nothing uncle of mine is doing, and here are some shameless plugs for my friends blogs where they'll be happy to tell you...

Webcasting, loosely defined as narrated slides presented in either a live or on-demand model, is hardly new technology. Yesterday BrightTALK announced a new webcast service that may shake things up a little in the webcast space.

Looking for an easy way to create an online campaign? AdReady provides an application that makes it easy to create a complete online campaign.

Innovation is motherhood and apple pie in business.  Who doesn't want to be the next Steve Jobs, Bill Gates or Mark Zuckerberg?  When we think about innovation we tend to think about revolutionary new products and big, world-changing ideas that...

Is your doctor fat?  Is that same doctor espousing the virtues and benefits of a healthy lifestyle?  Is your agency pitching the values of social media but not actively utilizing social media to build their own businesses?  Apparently, that's...

Engagement.  I can barely hear the word engagement spoken by any marketing/PR/agency type without rolling my eyes.  "It's all about engagement, dialog, interacting in new ways with consumers."  (generic composite quote from Social Media experts,...