When Silicon Strategies Marketing was busy making SuSE famous, we formed a number of interesting alliances. At the peak of our marketing frenzy we charged IBM, AMD, VMWare and others cash to participate in the SuSE event booth - to co-brand an...

Apple is pushing people to populate their phones with installed applications while Google, IBM and Microsoft are urging folk to remove apps from desktops. This is not nearly bizarre as it sounds. The success of Apple Apps for iPhones is slightly more...

Lock-in as a marketing strategy is alive, well, and unfortunately growing. For dot-communists and those raised in the era of Linux, vendor lock-in is the art of keeping customers captive. By making people commit to a technology, and thus raising the...

There is hidden meaning to Silicon Strategies Marketing’s chess board metaphor. Sure, chess is a universal emblem for strategy, because you cannot win the game unless you think strategically - or unless you are IBM and build a computer that simply...

I was unsurprised by Adobe’s Omniture acquisition. Until I saw the price they paid. Adobe is sitting on stacks of cash. As is routine with tech companies, cash fat firms buy other outfits during recessions when acquisition prices are normally lower....