Oracle, as always, has a good game plan, though they have not thought out everything under the Sun. I attended Oracle’s outbound communication extravaganza concerning the completed swallowing of Sun.  In the time from initial purchase to the final...

When does a brand become detrimental to a company? Ask Google. They are having a relatively rough time with their brand this week. Google encountered trouble during the corporate equivalent of a temper tantrum. When they discovered that someone in...

BMW and Enzyte may have too much in common. While reviewing course materials for the CEO Marketing Boot Camp, I got a case of giggles. In the class we mention how BMW does branding. BMW has a legendary brand that was anything but accidental. In...

Investor’s Business Daily had an interesting report from ABI Research showing that now, and through 2014, iPhones and gPhones will dominate the smart phone application platform market. Combined they will own about 60% of the market in the out years,...

Desperate times create desperate marketers. Such seems to be the case with Sequoia Voting Systems, a manufacturer of electronic voting machines (known among libertarians as ‘election hijacking devices’). Sequoia recently announced that they were...