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Lewis, the child inventor, waits while his invention warms up. It is a peanut butter and jelly dispenser, designed to portion evenly onto bread.
The switch clicks ON, followed by a hiss of...
"Where success is concerned, people are not measured in feet and inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking. How big we think,...
"It is better to steal a good idea than to have a bad one of your own."
Dennis, a Dutch friend, shared this expression with me just this week. As an American, my first thought was... You...
We're all familiar with the game BINGO. Fill out the game card, get five in a row to win. Yell, "BINGO!"
Nearly as many of us are familiar with business jargon-based BINGO cards. These cards...
You feel a little jittery. Is it the presentation? Or the pot of coffee you drank this morning while rehearsing? You gather your laptop and index cards and head to the conference room.
This...
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you...
One of the characteristics of a great leader—no matter whether that leader is a person, a brand, or a company - is the ability to stay "tuned-in" to the needs of their audience. Are they still "with" you? Do they get where you're going? Do they have...
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing...
This is a guest post by Eric Zeitoun, president of Dragon Rouge USA, a leading independent brand and design consultancy.
While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately)...
What's all this outrage for North Carolina school principal, Susie Shepherd, for supporting her parent advisory council's innovative use of marketing incentives? Who are we kidding? I used to teach, so I know how some schools operate like they're in...
