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Marketing & Technology

This blog traces ideas, news, examples, trends, and success stories from the fields of marketing & technology from India and the world.
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Research: Word of Mouth and Online reviews most important in purchase decisions

Nov 1, 2008
Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily.

Google Research: Role of Internet on Financial Products Sold in India

Dec 6, 2009
A study was conducted by Google and research firm Netpop Research to get a fix on how Indian consumers use the internet and other traditional sources before buying financial products/services.The study was conducted amongst users who had purchased a...

Visa Survey: E commerce in India

Nov 28, 2009
If you had any doubts that Ecommerce in India has grown beyond travel this survey by VISA should open your eyes . According to VISA's survey the maximum spend in India on Ecommerce is on Airlines/Travel tickets which on the average is 700...

Ideasmarkit nominated For Best Indian Business Blog of the year

Nov 28, 2009
Indibloggies has nominated Ideasmarkit for best business blog of the year and you can vote for ideasmarkit here. Thank you Readers for making Ideasmarkit one of the top blogs about India. This blog is just my part time effort to dig up statistics and...

State of Internet in India -2009 Analysis on comscore data

Nov 21, 2009
Comscore recently held a webinar on state of Internet in Asia pacific which threw up some very interesting data and some obvious questions regrading the Indian Internet India has 35.4 Million users of Internet according to comscore which is up by 17%...

Synovate: Impact of recession on Money and finance habits

Nov 11, 2009
Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and attitudes in the year since the global financial crisis hit. In India the respondents were only from the 4 metros...

Research: Word of Mouth and Online reviews most important in purchase decisions



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