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In an interview that is part one of a two-part series, the latest research from Marketing Profs Director Of Research, Tim McAtee, has released a new comprehensive study. It delves into the participation rates of companies in social media by industry....
Generation X, those who were born between 1961 and 1981, are a group of people marketers are trying to reach. Nate Elliott, Principal Analyst of Forrester Research told me what he thought effective social marketing strategies are for this generation....
Well known and respected columnist Chris O’Brien who works at the San Jose Mercury News of California talked to Marketing Voices about what impact social media has had on his job. He is trying to figure out how to leverage his time so he does not...
What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social...
Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of...
