In the previous post we talked about Google Alerts and how it can be used as a tool for listening online. Google alerts is great for listening to news stories, blog posts, discussion boards and forums. Unfortunately it is not so good for listening to...

As mentioned, step 1 in any social media strategy is listen. The question is how? With so much information flying around the blogosphere and twitosphere how can you listen to all of it? The answer is you don't! Over the past year there has been an...

I was recently at a marketing workshop in Vancouver and the hot topic was social media and the 2010 Winter Olympics. This is a very interesting topic, because Vancouver will be the first Olympic event were social media will be a key communication tool....

In September, the MarketR team was asked to put on an event for Toni&Guy Vancouver to promote their latest hair collection. The MarketR team designed a very successful Online Guerilla Marketing campaign that brought Toni&Guy Vancouver significant...

How do you integrate online applications into an offline community event? This is the question the the Gastown Business Improvement Society asked the MarketR team when they were planning the 1st Annual Gastown Blues and Chili Festival. The event...