Masterful Marketing discusses marketing for entrepreneurs, service business owners and independent professionals, offering practical marketing knowledge and actionable advice for achieving your business and marketing goals.
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I think we’ve all been waiting for this (I know I have!). We now have the ability to send our LinkedIn status updates to Twitter to reach a broader audience and updating our status from Twitter to keep your LinkedIn community up to date. This new...
We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night...
You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a...
Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are...
You’ve developed your social media marketing plan, created your profiles, provided quality, relevant content and attracted followers, friends, fans and connections. Now that you have your growing communities, how do you keep them as raving fans and...
