Masterful Marketing discusses marketing for entrepreneurs, service business owners and independent professionals, offering practical marketing knowledge and actionable advice for achieving your business and marketing goals.
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Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide.
The challenge for many small businesses is to obtain a high quality,...
Recently I have been working with a few contractors helping them market their businesses. Besides defining their brand and setting up their Internet presence, I work with them on how to decide what type of marketing will work for them. The following is...
Let’s face it. If there’s a way to exploit a new service for monetary gain, folks will figure it out. Some of us, however, still find that building relationships and meeting new people is more valuable for our personal and professional lives. Because...
Arnold Palmer Memory Book (click to enlarge)
The United States Golf Association (USGA), of which I have been a member for years, launched a tribute to Arnold Palmer for his 80th birthday. It seems like just yesterday that I kept score for Arnie when...
In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths“, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as...
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