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Matter/Anti-Matter

A blog on product design and innovation from frog design.
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Apple, Bloomberg: Two media brands in the social era

Nov 16, 2009
Bloomberg and Apple have more in common that you might think.

The psychology of healthcare reform

Nov 11, 2009
NICs, PUFs, PICs and NUFs--these funny-sounding acronyms hold some truths about the psychological reasons that people react so strongly to the healthcare reform debate.

Mad Men finale: So you like being in advertising after all?

Nov 11, 2009
What a season finale it was. 'Shut the Door. Have a Seat' was a "tight balance of emotionally pungent drama and company coup d'etat," the LA Times wrote. And indeed, Mad Men came through in the end.

The world's first crowdsourced creative agency

Nov 2, 2009
Three advertising veterans launch Victor & Spoils, which will address "perceived crowdsourcing flaws...through world-class creative direction." We'll soon see how.

Forrester: Adaptive branding and the new four P's of marketing

Nov 2, 2009
Forrester is about to release a new report on "Adaptive Brand Marketing," in which it proposes the new 4 P's of Marketing: permission, proximity, perception, and participation.


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