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NICs, PUFs, PICs and NUFs--these funny-sounding acronyms hold some truths about the psychological reasons that people react so strongly to the healthcare reform debate.
What a season finale it was. 'Shut the Door. Have a Seat' was a "tight balance of emotionally pungent drama and company coup d'etat," the LA Times wrote. And indeed, Mad Men came through in the end.
Three advertising veterans launch Victor & Spoils, which will address "perceived crowdsourcing flaws...through world-class creative direction." We'll soon see how.
Forrester is about to release a new report on "Adaptive Brand Marketing," in which it proposes the new 4 P's of Marketing: permission, proximity, perception, and participation.
