Forrester has published its first overview of the online multivariate testing vendor landscape. Their analysis shows a high level of maturity in the market with testing being a must-have for online marketers. John Lovett’s paper opens, "Online...

The notion of proactively managing onsite conversion rate has reached a tipping point. Conversion management transforms conversion rate from being a figure that is simply reported to something that can be strategically managed and measurably...

Most businesses are still taking a very hit-and-miss approach to the design and navigation of their websites. A recession is no time to be taking a stab in the dark with promotional activities of any kind, yet, with the exception of some...