Contains fresh content, tips, sources, and cutting edge commentary for attracting and growing your business and strategically using relevant PR in your marketing mix. The firm’s blog topics include writing about outstanding PR and marketing.
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Here are 5 little fixes for your business right now:
1. Update your mailing list. You or your assistant could be updating your mailing list right now (and at the same time, your e-mail list). Go through your contacts and e-mail them asking them to...
Mergers and Acquisitions
Have you wondered if this is the time for either a merger or an acquisition? This may be a good time to consider such a change, because when times are in upheaval, many are keeping an eye out for a well-planned merger or...
Recently, I was reminded of the 50/25/25 Rule in building and promoting a business. The rule, as outlined by copywriting expert, Bob Bly, states that as a business owner, time should be divided in this way: 25% on administrative duties, 25% on...
Effective Marketing Strategies – Presenting at Industry Conferences
One of the most effective business marketing and strategic PR strategies for a business should not be overlooked, that of becoming a presenter at a major industry conference. You...
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One of the groups I belong to hosted an event last night. It was a combination wine tasting and financial investment seminar. Who doesn’t like to combine serious money talk with multiple...