Here are 5 little fixes for your business right now: 1. Update your mailing list. You or your assistant could be updating your mailing list right now (and at the same time, your e-mail list). Go through your contacts and e-mail them asking them to...

Mergers and Acquisitions Have you wondered if this is the time for either a merger or an acquisition? This may be a good time to consider such a change, because when times are in upheaval, many are keeping an eye out for a well-planned merger or...

Recently, I was reminded of the 50/25/25 Rule in building and promoting a business. The rule, as outlined by copywriting expert, Bob Bly, states that as a business owner, time should be divided in this way: 25% on administrative duties, 25% on...

Effective Marketing Strategies – Presenting at Industry Conferences One of the most effective business marketing and strategic PR strategies for a business  should not be overlooked, that of becoming a presenter at a major industry conference. You...

http://www.mckernsdevelopment.com/mckernsdevelopmentblog.htm One of the groups I belong to hosted an event last night. It was a combination wine tasting and financial investment seminar. Who doesn’t like to combine serious money talk with multiple...