The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a "scorcher" of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and right...

I'm in San Diego over the weekend for the 2009 PRSA International Conference - the largest international PR gathering in the world. Many of the thought leaders of our industry our here to share their thoughts on the future of communications, to teach,...

After Metrica's exciting news last week regarding our acquisition by Durrants, it’s back to business as usual on the blog.  So, on with our introductory post from Metrica Insights...   With solid PR objectives sorted, the next thing to think...

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from...

Hello and welcome to the Metrica Insights series.  The data fuelling these posts is a long running study of the UK PR industry’s measurement practices.  Since 1998, Metrica has been interviewing a large group of PR professionals every two years* to...