Stephen Baker’s latest (and unfortunately, last) BW story seems timely in the context of my previous post on social media measurement, especially his comments toward the end: “The risk is that a backlash against the consultants’ easy promises could...

So over on the Voce Nation I just published the first of several posts I’ve been cooking up on social media measurement. If you’ve got the time to give it a read, know that it comes from two places: 1) My own observations and experience working with...