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Media Works

An in-depth analysis of the conflicts, controversies and myths surrounding modern media. This course aims to raise the media IQ of its participants, hopefully leading to a better understanding of how the media works.
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Ghostwriting Is Called Rife in Medical Journals

Sep 11, 2009
The New York Times - Six of the top medical journals published a significant number of articles in 2008 that were written by ghostwriters financed by drug companies, according to a study released Thursday by editors of The Journal of the American...

Dallas News Publisher Jim Moroney Really Wants to Stress, "Our Content Isn't For Sale"

Dec 4, 2009
The Dallas Observer - Late this evening, Dallas Morning News publisher and chief executive officer Jim Moroney called to discuss editor Bob Mong's memo concerning the paper's new "business/news integration," which has some of the paper's section...

Hearst Plans Digital Magazine, Newspaper Service

Dec 4, 2009
The Wall Street Journal - Publisher Hearst Corp. plans to launch next year a service called Skiff to sell digital versions of newspapers and magazines on electronic readers and other devices, in a system it believes will be more visually appealing to...

Ad industry tries to head off regulation of digital media

Nov 30, 2009
Madison Avenue has joined forces with Internet companies in a last-ditch attempt to stop privacy regulations over the $29 billion online-ad industry. The industry is finalizing an ad campaign to educate consumers about how digital advertising works,...

AOL computer tells editors what stories to assign to reporters

Nov 30, 2009
The Wall Street Journal - AOL is putting the finishing touches on a high-tech system for mass-producing news articles, entertainment and other online content, the linchpin of Chief Executive Tim Armstrong's strategy for reviving the struggling...

A Friend's Tweet Could Be an Ad

Nov 23, 2009
Likes.com, left, and Ad.ly offer different paths to having people share advertising messages on social networks. The Likes system is to start next month. Twitter is getting a lot of attention lately. PR and ad people love it. From the standpoint of...

Ghostwriting Is Called Rife in Medical Journals



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