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Mental Shavings

Frank observations on strategic communications
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Sowing the Seeds of Doubt over Climate Change

Dec 3, 2009
If you’ve tuned into FOX lately, you’ve probably shaken your head at the growing parade of climate-change deniers that the network is promoting. Among my faves is Michigan Rep. Thaddeus McCotter who claims that global warming “has yet to be proven”...

Che What? Guvera is All Manifesto, No Meat

Dec 1, 2009
Can we please ban the word “revolution” from all advertising copy? A rebellious new music-based marketing/adverting firm, goes one step further, calling itself Guvera, complete with a red star logo. (Oh, no.) The company ran an ad this week on the...

Conquering Writer's Block: How to Replace Ummm with Ommm

Nov 25, 2009
“To enjoy the kind of experience you want rather than enduring the kind that you feel stuck with, you have to take charge of your attention.” Earlier this year, I highlighted those words in Winifred Gallagher’s “Rapt,” a compelling treatise on the...

My Favorite Holiday Ad (So Far)

Nov 23, 2009
Can you create a great holiday gifting ad without a single red ribbon, snowflake or sprig of mistletoe? Amazon proves you can with this stop-motion stunner for Kindle that’s currently running on CNBC. Detractors are already clamoring that the ad...

I'm a Verizon and You're an AT&T

Nov 19, 2009
AT&T has struck back at Verizon’s brilliant “we’ve got a map for that” campaign with…. Luke “My Super Ex-Girlfriend” Wilson. Gee, that’s almost as cool as Chevy Chase for the T-Mobile myTouch. Perhaps AT&T should just be quiet and invest the money in...


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