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Message Communications

Thoughts about non-profit & social services PR.
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Media relations basics still apply

Nov 24, 2009
How many times a day do you hear that the media landscape is changing?  Newspapers are collapsing, television news is turning itself inside out to maintain its viewership and the online world of “citizen journalism” has traditional news outlets...

Storytelling and transparency

Nov 6, 2009
PR people know that it’s a story that moves and motivates people whether you use it to sell a new product or new a charity. I’ve written about the power of the story in this blog before. However, there is a difference between telling a story and...

Should we shred the RFP process?

Oct 13, 2009
When selecting professional services, many businesses and nonprofits use a Request for Proposal (RFP) process to make a decision about the best firm or individual for the project. Seems like a wise way to approach buying services. Is it? According to...

Is "thank you" too much to expect?

Sep 17, 2009
I just finished reading a post written by Julie Rusciolelli over at the PR Maven blog about being thanked by clients. She tells the story of a PR launch she oversaw years ago that had her sweating bullets but was executed perfectly with great results....

Blog talk at Red River College

Sep 11, 2009
Yesterday, I had the great pleasure  of being part of a roundtable discussion on blogging at Red River College.  Creative Communications instructor, Kenton Larsen, invited me and three other Winnipeg-based bloggers to share our thoughts on blogging...


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