The market for 3rd party audience data continues to grow, but I'm seeing evidence of illicit activities that are somewhat reminiscent of the adware/spyware activities of 2003-2005. It's disconcerting, because the 3rd party data market has developed the...

So much talk this year in the online advertising market about "audience" -- audience insight, audience-centric planning and buying, audience targeting, audience optimization, etc. But what is "audience"? Of course there are multiple definitions, but...

According to this article and eBay Advertising's 2nd survey of European shoppers, 60% of consumers are most receptive to targeted display advertising when they are on an e-commerce site, compared to 5% on portals and 7% on social networks. I take...

It seems everyone offering an ad exchange would have you believe that ad exchanges are like stock exchanges.  Right Media initiated the flawed comparison back in 2005, ContextWeb named their exchange ADSDAQ in 2007 (missing “NASDAQ” by one...

"Peter Pan Syndrome", as I learned just now, is the urge to stretch adolescence into mid-life. (Scientists call it psychological neoteny.) Hmmm ... I can identify with that. So it was with great interest that I saw the formula for diagnosing Peter Pan...