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Micro Persuasion

Steve Rubel explores how technology is transforming media, marketing and public relations.
Micro Persuasion Blog  
Listed in: Technology > Technology News, Business > Marketing
Related Topics: advertising, business, marketing, public relations, technology
Author: Steve Rubel
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Debate: Can You Still Build a Profitable Blog?

Sep 26, 2009
Earlier this week I appeared on Canadian TV (specifically BNN.ca) where I discussed blogging vs. lifestreaming with Lainey Lui of Laineygossip.com and eTalk. During the interview I maintained...

Translation Technology Can Open Your Eyes to a Global Social Web

Sep 12, 2009
As more of us around the world join the web, a lot content is going to start to be produced in non-English languages. This hasn't been a factor for a lot of us, but I suspect it will as we begin...

Tabbloid Turns Feeds into a Personal Magazine

Nov 1, 2008
I actually found this one through an Adwords link in my Gmail and it's a gem. Tabbloid is a "hatchling" project from Hewlett-Packard that turns your favorite feeds into a personal magazine (HP's personal systems group is an Edelman client).

New App Brings the Cloud to Your iPhone

Nov 1, 2008
I am a big believer in cloud computing. It's the wave of the future. Work is transitioning from the desktop to web applications, albeit slowly and not without challenges. But make no mistake, it's...

Ethical Social Media Marketing

Oct 7, 2008
Thank you very much for inviting me here today. The field of social media marketing is emerging and it's of course very relevant to search. In addition, it's highly likely that the space has already changed since this great panel we have assembled here...

Intermingling Personal and Professional Digital Personas

Nov 23, 2009
"My job is really jumping on the social-media bandwagon and strongly encourages employees to use sites like Twitter and Facebook to help broaden our company’s brand and build a presence online. I’m really uncomfortable with combining my personal...

Seeing the World Through Other People's Social Eyes

Nov 23, 2009
To often, it seems, we forget that the people we interact with have their own lives. Their social relationships have far more impact on their behavior than anything you or I might say or do. This is one of the tenets of The Four Agreements. Nowhere is...

The Apple "Tablet" and Chrome OS are Meaningless - the Phone is the Future of Computing

Nov 19, 2009
If you're paying any attention to the techosphere today there are two stories dominating the headlines. Both involve non-shipping products. First, Google showed off the first demo of its Chrome OS. Download Squad does a nice job breaking it...

Ten Common Phrases That Could Soon Be History

Nov 17, 2009
Earlier this week Oxford University Press declared "unfriend" its word of the year. This got me thinking... now that we are entering an era of media reforestation what common phrases could soon be history? Here's 10 that I came up with. You may...

Google Fast Flip Nearing Launch?

Nov 15, 2009
Google Fast Flip appears to be nearing a full integration into Google News. I wasn't able to replicate this in other browsers so right now this appears to just be a cookie test. Stories from Google Fast Flip started appearing at the bottom of my page -...


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