Tomi Ahonen wrote an excellent piece called What happens to mobile advertising when economy comes back? that combined with a MediaPost article by Sarah Mahoney about retailers’ Black Friday plans has got me thinking about the future of mobile...

The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition: “Mobile marketing is a set of practices that enables organizations to communicate and...

There are a couple of Upcoming Mobile Events that I thought you might want to know about. I’m sure there are a TON more mobile events worthy of note as well. Feel free to tell me about them in the comments =:) CTIA Wireless 2010 March 23-25,...

I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game with a new twist. CLUE: Secrets and Spies Edition...

Chitika’s Study of Mobile Ad Click Through Rate Dreadfully Draws the Wrong Conclusion Last week Chitika, an online advertising network, released a study of mobile vs. non-mobile click through rates on their advertising units. You can read their...