According to panelists speaking at the OMMA Behavioral Conference yesterday, "behavioral marketing" from mobile devices is not yet ripe enough for practical widespread use, but they all concluded that ISP-based behavioral targeting "will not be viable in the near future because of privacy concerns." The one day conference at hotel Nikko in San Francisco brought to [...]...

Bango, a leading mobile analytics company, recently conducted a survey of 550 mobile website owners to determine the most important mobile metrics through the eyes of the people it matters most to. What they found might be surprising to you. It seems the most important analytical feature when it comes to mobile sites is determining [...]...

One of the biggest questions begging to be asked of the mobile marketing industry reared its head this week: Just how far should advertisers push the limit with questionably appropriate content in largely unregulated mobile marketing campaigns? Virgin Mobile, which has a "proud history" of running risqué marketing campaigns to generate attention for its cell phones [...]...

Luxshmi Investments, a social networking and mobile-based holding company, recently introduced a new marketplace aimed directly at publishers and advertisers of mobile sites. More specifically, the platform targets banner advertising on mobile devices, allowing clients to direct their advertising to specific demographic groups of users. The platform, called AdBid, which is accessible via AdBid.mobi...

I often toss and turn at night wide-awake contemplating when I will next get my hands on more quantitative research in the area of mobile marketing. Occasionally I bustle about in my own mental mobile marketing meanderings like Sarah Jessica Parker considering her romantic dilemmas on HBO's Sex and The City. And if you think I'm [...]...