While surfing through the Japanese mail order site Felissimo, I discovered Sloe, a label that's streetsmart yet sweetly geeky. I think most mori girls have an awkward, slightly nerdy and introspective side that could be channeled in a similar...

Wonder Rocket stocks clothing and accessories that probably come closest to the typical mori girl look on Daikanyama streets. The aesthetic is generally quite frilly, feminine and predisposed to lighter shades and neutral tones. It may be...

Syrup, Felissimo's Scandinavian-inspired label, has come up with a new catalogue for Winter 2009/2010, and it just reinforces everything I love about this brand! They consistently produce the most beautiful catalogues and give us glimpses into...

Firstly, I'd like to apologise for posting so infrequently the past few days. I can't use my MacBook at the moment, so please bear with me until it's back in a few days! Iedit is from the same parent company as the wonderful Syrup. It offers...

One of the shoots in the September issue of Tomotomo, a Japanese hairstyle magazine, featured clothing that I think other mori girls would enjoy. There was a childlike air to the models and styling that fit very well with the innocent aura of the mori...