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MSCO: Unconventional Thinking  
Unconventional thinking on strategic management, marketing, consulting, business, advertising, and general philosophizing on the issues of the day. it's the perfect blend of Harvard business school and Us Magazine!
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9.5
excellent
based on editor's review
7 user reviews 7.9


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Madoff Marketing

Jul 1, 2009
Everyone knows Bernie Madoff is a putrid excuse for a human being. But as we are hurling verbal stones at him, we should stop and see that what he did and how he did it, is ingenious. More than anything else, Madoff was a marketing whiz. He wasn’t a...

Marilyn Monroe

Jun 24, 2009
A billion women came before Marilyn Monroe. A billion have come after.   But she has never shared the stage, the life stage, with anyone. She is a timeless beauty, an exotic wonder woman, a sexual shockwave, an object of universal lust. And an...

Why Ford Cries

Jun 18, 2009
Somewhere, someplace, Henry Ford is crying. It is truly an amazing story of how one man’s entrepreneurial vision and spirit led to the creation of one of the greatest companies in history. And how, in time, his successors came to destroy it. Ford...

When I Knew Everything I knew nothing.

Jun 17, 2009
But I thought I knew. I believed everything I wanted to do I should do with reckless abandon because Mark Stevens was entitled to his manifest destiny. The priests and the rabbis, the presidents and the captains of industry, the moral authorities and...

Pinning Your Hopes On Shooting Stars

Jun 5, 2009
I have sat for hours on tropic eves scanning the skies for shooting stars. Suddenly they appear, flares that burst out of the black and dance across the constellations, a momentary magic act whose brilliance explodes and dies in nanno seconds. Like...

Why I Despise Conventional Wisdom


The Case For Accidental Companies…..And The People Who Run Them



Comments & Reviews: Show these reviews on your blog


Karen T.
9.2
excellent
  See yourself as successful. See yourself as the one left standing because you kept pushing. As my late father always said......"Pull yourself up by your own bootstraps." It works!!! Take responsibility for your own actions and move on. Karen T
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Posted 3/15/09 11:03 PM


Mandy M.
0.2
poor
  Nothing like a name dropping uneducated fool who makes himself appear more than he is. what a great lesson.
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Posted 2/28/09 1:02 PM


Prisco P.
9.5
excellent
  I loved your point. it is so obvious that we overlook it . Thanks for your insight! PS- I think you meant Stanford not Stamford.!!
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Posted 2/26/09 7:02 PM


Michael K.
10.0
superb
  You couldn't be more correct! Living a "no-excuses" life and taking 100% responsibility for our actions causes leadership qualities to come out and guide us on the very paths we need to be on. Bottom Line: We can do anything we as a society put our minds to, and will continue to do so with or without a "Hero" from a leader. We will always appreciate what is offered by those who are truly the exceptional, but to hope for ONE to take us to a new level, for one is putting way too much expectation on them, and excusing ourselves from making things happen that we have for so long anyway.
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Posted 11/13/08 4:11 PM


Lawrence S.
10.0
superb
  Mark's blog and writing in general is a breath of fresh air for serious marketers in the "age of accountability." It is not for lightweights who just want to keep their jobs. It is for dedicated professionals who see their work as a significant factor in the success of the companies for whom they work.
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Posted 5/19/08 1:05 AM


titan Team
7.1
very good
  Its good and i like their tips. Sometimes, it make me think twice about what happen in this world. We just never know which one is white and which is black.
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Posted 5/6/08 7:05 PM


Fragnoli
9.6
excellent
  Unconventional thinking is the best description of the menagery of topics to be found here. There's a little something for everyone who wants a little something to wrap their mind around!
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Posted 5/6/08 11:05 AM