Graduates of Marketing 101 all know about the Four Ps of marketing - product, placement and promotion seem to be top of mind. But the forgotten P - in my opinion - is price. Pricing can be an excellent way to differentiate yourself. I’m not talking...

Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders...

Finally, Twitter is offering a lists function. None too soon.If you need more info on Twitter lists, Mashable is a good resource. We set up the My Creative Team Twittering Journalist wiki last year in order to develop a directory of journalists who...

It seems businesses of all sizes are conflicted about how to use social media effectively. In a recent CitiBank/GfK Roper study, about 75 percent of small businesses said that social networks are not working for them.  On the other side of the...

You’ve probably read about it by now - the hoax pulled on the media by a group posing to be from the US Chamber. The CopyWrite, Ink blog has a good overview. And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg characterized...