General musings by Sean Smith, a senior marketing/media professional who combines a consumer-centric focus with expertise in email marketing, website development, SEM, online advertising, mobile marketing, and CRM.
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One of the great lessons from the boom in online retail is that the customer experience is everything. Make the discovery and purchase process as easy as it can be, and you will leap-frog your competitors.
Recently I’ve had to shop across Bridal...
