Starbucks, which has been hit hard by the economy's downturn (a cause of some levity in the blogosphere), has decided to offer Treat Receipts to morning customers.

I hesitated writing this blog post for fear I might miss the point of AOL's new logos. And I didn't want to be one more blogger practicing "schadenfreude" regarding AOL's efforts to revive itself. The more I look at the six AOL logos, however, the...

So the brand name of electronics company "Tweeter" is up for sale and its owners, Wells Fargo and Schultze Asset Management, hope that its similarity to the word "Twitter" will give it some extra equity. This comes one year after Tweeter shut...

I love chocolate and thus am intrigued by Godiva's new naming strategy which is designed to make the high-end sweet appealing in these down market times. They've made some subtle but important tweaks. Their new campaign and "brand essence" is...

As faithful readers of this blog know, I am often amused by the world of energy drinks and the launch of Kūka, another coca-based drink, brings a smile to my face this Monday. Not because this is a particularly wacky name, although it does...

I often look to other countries for naming inspiration and today its Japan, where the horrible economy has brought back in vogue a traditional snack called Taiyaki. Taiyaki means, wait for it, "baked sea bream." It's a fish shaped pancake that is...