Starbucks, which has been hit hard by the economy's downturn (a cause of some levity in the blogosphere), has decided to offer Treat Receipts to morning customers.

So before Chrysler could even release their new logo yesterday, the blogosphere was flooded with reviews of the change. For one, Motor Authority described it as lovely retrospective of past logos: <img alt="chrysler-newlogo-wings.gif"...

Vodka naming is now officially pretty darn weird. Not as weird as energy drink naming, but it's close. A new vodka from San Francisco is being named Devotion. Never mind that San Francisco is hardly a place you'd associate with vodka (I...

It's extremely rare these days to have a word in the dictionary that is trademarkable globally. Congratulations to Nissan for the Leaf brand name, for its first electric car. To develop a trademarkable brand these days usually means a coined...

So the magic marketing word for 2010 is "simple" according to USA Today, and this is sure to have a major effect on naming and branding. Last year was all about "cheap" but consumers are now looking for simplicity in health and beauty items and most...

It seems to be a sign of the times when Marc Ecko loses control over his brand name thanks to the decline in real estate prices. He has signed over 51% of the Marc Ecko brand to Iconix, which controls Joe Boxer, Rocawear and London Fog, for $63.5...