If you could send a note to the marketing community and straighten everything out, what would you say? This is my note to the Chief Marketing Officer."
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Dear CMO:
Coke won.
I don’t care about the specifics, the back room negotiations or whatever happened in Kirkland. Coca Cola has won a resounding victory, not just in retail distribution but in branding, brand power and market muscle. Of the...
Dear CMO:
I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply...
Dear CMO:
Nothing you do in your work day is as important as what Victor Bazan does in his.
I met Vic through a mutual friend. He describes what he does in an off-hand manner, the way you or I would talk about how we dole out marketing development...
Dear CMO:
“Could a giant do what we do? It would be difficult because it’s not what they’re good at. They’re good at mass producing, very cost effectively, beers that appeal to the mass market… it’s not outside their capabilities, but...
Dear CMO:
In June of 1941, Joe Louis was fighting a losing fight against light heavyweight champion Billy Conn at the Polo Grounds in New York in what has been described as the greatest fight in boxing history. Louis was at the height of his power and...
