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On Brands

A discussion ground on brands and branding with insights on what works and what doesn't in brand building.
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Troubled Toyota

Feb 5, 2010
Photo credit: angusw on Flickr I feel compelled to share some thoughts on Toyota’s brand troubles. Jim Lentz, president of U.S. Toyota sales, acknowledges that the situation is embarrassing, “but it doesn’t mean we (have) lost our edge on...

Brand Aid for Haiti

Jan 17, 2010
I can’t imagine watching helplessly as my own daughter struggled for survival, pinned down by some steel bar, unable to escape the rubble of a major earthquake. I also can’t imagine hearing her cries, knowing I could do little to help. The very...

When Asking for Fans or Followers, Be Remarkable

Jan 12, 2010
I picked up skis for two of my kids last Monday. On that same day, I bought a sandwich. The next day, I became a Facebook fan of Boyne Country Sports, where I purchased the skis. And on that same next day, I had forgotten about the sandwich, which...

Should Nike Drop Tiger?

Dec 15, 2009
To drop him or not to drop him? That is the question sponsors like Nike are facing in the ongoing drama of the Tiger Woods scandal. I was disappointed to hear about Tiger Woods’ transgressions. His behavior didn’t match with my image of him, of what I...

Life and Brand Reminders from the Pink Glove Dance

Dec 6, 2009
Wow, I love the latest viral YouTube sensation: the Pink Glove Dance from the Providence St. Vincent Medical Center in Portland, Oregon, and Medline, a privately-held manufacturer and distributor of health care supplies and services. The video...


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