We’ve heard a lot about the Ford Fiesta Movement campaign. You know the one: Ford gives 100 savvy social media types a Fiesta for free for six months so they can share their experiences online. Sure, it’s a hip move given all the hype around social...

I’ve had a lot of time to think about my business life over the past several months. And I’ve come to an important conclusion: business is so personal. I say that because our lives are… right now! Whether you’re at work, at home or at play, those are...

Put yourself in Adidas’ shoes for a moment. You’ve invested millions as a sponsor of the University of Central Florida’s men’s basketball program. And then, one of its players, who happens to be Michael Jordan’s son Marcus, refuses to wear...

I was reading from Kenneth Gronbach’s The Age Curve: How to Profit from the Coming Demographic Storm, a work in which he argues that changes in marketing and business today are based on the size of the generations we are selling to. Based on his...

If you read my previous post (What is Socialnomics?), then you know I had the chance to review the book Socialnomics, in which author Erik Qualman offers a number of insights and observations on social media. One of those insights I’d like to share is...