communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
I am again speaking at Marketing Arena in less than three days. And, as always, I am paired up with a bunch of creative people which lessens my chances of ever making an impression.
So this year (suspense!!) .... I am going with the same recipe:...
I am having loads of fun these days having stumbled on a couple of heated debates between people involved in working on political communication online. Most of them always track back to the Obama campaign in explaining why they are suggesting so many...
Remember last year? Marketing Arena and how you did help but we did not win because someone had an idea involving a hole? I mean come ooon!
Here I am again, again having to speak at MA and again, not really brimming with ideas. I thought of something...
"WTF?" you ask yourself.
Well, it's something ad agencies have been dreading for a long time and which is slowly but indomitably creeping its way up into our lives. And the ultimate proof of this "nemesis" is the jaw-dropping question I got from a...
