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Online Marketing B2Beat

Insight and analysis into digital marketing from HB Publishing.
Online Marketing B2Beat Blog  
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Study: Ad Spending Plans Returning to Pre-Recession Levels

Dec 4, 2009
But, consumers tightfisted as Cyber Monday fails to rescue a bleak Black Friday. Is a prolonged ‘saving spree’ on the horizon? Google CEO defends practices vs. newspaper industry and online video surges. Ad executives are more optimistic about...

Key to the Future? Managing the Unknowable

Nov 25, 2009
Turkey day food for thought. Microsoft search deal with Newscorp could backfire. TV still relevant. 2010 marketing budgets show signs of life. It’s no secret the Web’s explosive growth has been driven by the principle of the open playing field....

Ad Accountability for Print Media?

Nov 13, 2009
Magazines borrow page from online media as page shakeout continues. Facebook as crime solving tool. Google acquisition should jumpstart mobile advertising category. We’re not sure whether to put this under the “innovation” or “desperation”...

First Generation in History in Which Kids Are Smarter Than Parents

Nov 6, 2009
Gaming now part of the information paradigm shift at work, home and school. Spike in agency reviews point to ad spending turnaround and need for fresh thinking. “This is the first generation in recorded history in which the kids are smarter than...

Recession Over, Or Are We Just Sick of Hearing About It?

Oct 19, 2009
Unemployment flirting with 10 percent, but Dow eclipses 10K, Google ads and Goldman bonuses flying high and ABC show about horny ‘cougars’ rejects big ad buy about same topic. As we alluded to in our last rant here, most people’s outlook on the...


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