These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by...

I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve...

Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire...

Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating...

A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But...