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These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by...
I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve...
Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire...
Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating...
A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But...
Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.
First up is Justin Merickel from Efficient...
Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products...
Minnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees. There are over 1,200 members of...
Next week is the final search marketing conference of the year for me and most others in the SEM industry: Search Engine Strategies Chicago is a MidWest focused event that will offer keynotes from the likes of Jeff Jarvis, Author of What WouldGoogle...
From time to time I like to post a case study as an example of the implementation of all the good advice we’ve been giving the past 6 years. Tips and how to’s are great, but stories of implementation are like a picture being worth a 1,000 words.
The...
I've read Lee's work before and I think he has assembled a strong team of subject matter experts for this online marketing blog. I plan to subscribe and pay attention to what they have to say about the market.
