Only Dead Fish is a blog about advertising, media, communications, planning and digital from Neil Perkin, Director of Marketing & Strategy at IPC Media, one of the UK's leading consumer publishers.
Editor reviews are provided by professional editors who evaluate a blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style.
Regular readers of this blog will already know my views on campaigns which reproduce creative concepts from elsewhere without at least enhancing or building on the idea in some way. Creative Review have just posted about the new Fiat Grande Punto ad which unashamedly uses Roel Wouters' brilliant Grip music video for zZz:
And here's the ad:
&...
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Wonderfully Herd-like feature in this weeks New Scientist talking about the inner workings of financial markets and theorising about the inadequacies of prevalent economic theory and the potential real causes behind the current financial malaise.
Traditional economic theory posits that markets operate in 'equilibrium'. They are affected by changes i...
James is running a nice little project over here to compile a collection of funny short films and virals from around the world. Their site has been resurrected after they lost a bunch of files when their hosts went bust, and they are slowly repopulating it with new content. So James is encouraging people to get involved and give them a hand "to get the site back to where it was."...
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Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in. And digital just compounds this. Numbers are important - they show what works, they create standards, they a...
Great presentation from Greg Verdino, full of good advice about the power of people connecting with people, "even when one of those people represents a brand". My favourite: "Real people in real time...can really make a difference".
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