Only Dead Fish is a blog about advertising, media, communications, planning and digital from Neil Perkin, Director of Marketing & Strategy at IPC Media, one of the UK's leading consumer publishers.
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This is a picture of one of the footballs my twenty quid bought as part of the Great Football Giveaway, moments after it was given to these kids in Uganda. I absolutely love it.
Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in.
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I went to a talk by Viktor Mayer-Schonberger at the RSA yesterday about his new book - 'Delete: The Virtue of Forgetting In The Digital Age'. The talk focused on how the digital age is one of perfect remembering. A...
There's a pretty insightful but controversial column written by David Hepworth in the latest issue of The Word suggesting that in spite of all the hype, the current crop of e-readers ain't all that. And he gives some compelling, human-centred...
So, gaming is huge. $50Bn huge. And it just gets bigger. This week's release of Modern Warfare 2 sold almost 5m copies (or $310m dollars worth) on it's first day. The producers are saying that it's the biggest entertainment launch of all time....
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Predicting the future of media is a bit like herding cats but like Faris, I believe that a key trend for communications is/will be the socialisation of 'mainstream' media. Simon wrote a rationally-minded post last week with 5...
Well, this months vote rather turned into an AKQA / BBH face off but after a spirited race I'm delighted to announce that the winner of Post Of The Month for October '09 is Ben Malbon and Greg Anderson for their post on Adaptive Brand Marketing...