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Only Dead Fish

Only Dead Fish is a blog about advertising, media, communications, planning and digital from Neil Perkin, Director of Marketing & Strategy at IPC Media, one of the UK's leading consumer publishers.
Only Dead Fish Blog  
Listed in: Marketing > Advertising
Related Topics: advertising, communications, digital, media, planning, web
Author: Neil Perkin
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THIS Is How Marketing Should Work

Aug 1, 2008
This is a picture of one of the footballs my twenty quid bought as part of the Great Football Giveaway, moments after it was given to these kids in Uganda. I absolutely love it.

The Art Of Media

Jul 17, 2008
Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in.

Remembering To Forget

Nov 20, 2009
  Image courtesy I went to a talk by Viktor Mayer-Schonberger at the RSA yesterday about his new book - 'Delete: The Virtue of Forgetting In The Digital Age'. The talk focused on how the digital age is one of perfect remembering. A...

Convenience And Experience

Nov 19, 2009
  There's a pretty insightful but controversial column written by David Hepworth in the latest issue of The Word suggesting that in spite of all the hype, the current crop of e-readers ain't all that. And he gives some compelling, human-centred...

Farming On Facebook

Nov 13, 2009
  So, gaming is huge. $50Bn huge. And it just gets bigger. This week's release of Modern Warfare 2 sold almost 5m copies (or $310m dollars worth) on it's first day. The producers are saying that it's the biggest entertainment launch of all time....

The Socialisation Of TV

Nov 10, 2009
  Image courtesy Predicting the future of media is a bit like herding cats but like Faris, I believe that a key trend for communications is/will be the socialisation of 'mainstream' media. Simon wrote a rationally-minded post last week with 5...

Post Of The Month - October '09 - The Winner

Nov 9, 2009
  Well, this months vote rather turned into an AKQA / BBH face off but after a spirited race I'm delighted to announce that the winner of Post Of The Month for October '09 is Ben Malbon and Greg Anderson for their post on Adaptive Brand Marketing...

THIS Is How Marketing Should Work


The Art Of Media



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