This is a picture of one of the footballs my twenty quid bought as part of the Great Football Giveaway, moments after it was given to these kids in Uganda. I absolutely love it.

Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in.