This is a picture of one of the footballs my twenty quid bought as part of the Great Football Giveaway, moments after it was given to these kids in Uganda. I absolutely love it.

Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in.

  More great reading to be had in the month of October, evidenced by my starting five nominations below - please do nominate any good posts that you've read that were posted in October in the comments and I'll stick them all up for a vote in a few...

  Image courtesy "We're not going from a world of Business Model A to one of Business Model B, we're going from Business Model A to Business Models A to Z." Clay Shirky Every now and then you read a post that really stays with you. In early January...

This is the title of a chapter in Ben Goldacre's excellent book 'Bad Science'. In it, he talks about inherent bias - the kind of false beliefs or 'cognitive illusions' that come from the shortcuts we use to simplify complex problems when we reason...

  Image courtesy "Ask yourself this: do you think Wikipedia ever hired an SEO consultant in order to get its high rankings on Google?" Jeremy Keith I posted this quote (via armandoalves) over on the Tumblr the other day because it makes such a good...

This is genius. From artist Chris O'Shea. Fun, interactive, doing stuff with people rather than at them. Wonder how long before an advertiser uses this idea... Hand from Above from Chris O'Shea on Vimeo. Via