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Outside Innovation

New ways to engage customers in co-designing your company's future. A weblog to compliment the book, Outside Innovation, by Patty Seybold.
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Customer's Site Redesign Exposes the Sad Truth about Corporate Inertia

Nov 21, 2009
Dustin Curtis is a UI designer. He was fed up with how hard it was to book travel on American Airlines' AA.com Web site. So last May, instead of complaining, he sent them a better UI design. That led to an interesting interaction with a member of the...

National Semiconductor's New WEBENCH® Visualizer Raises the Bar

Nov 13, 2009
I've always admired Phil Gibson's work and have often pointed to many of his accomplishments as best practices. This week, he did it again! On November 9, 2009, he unveiled the most sophisticated, yet simple to use Web dashboard that I have ever seen...

Google Android vs. Apple iPhone: Whose App Ecosystem Will Win?

Oct 30, 2009
  The recent buzz about the Verizon/Motorola/Google (An)Droid vs. Apple/AT&T/et al iPhone has revolved around two customer-critical issues and one supplier-critical one (can you guess which is which?):• Which device+network combo meets customers'...

Local Motors: Reinventing the Car Industry from the Outside In

Oct 23, 2009
One of the most inspiring "stories" at the Business Innovation Factory's fifth annual summit, BIF-5, in Providence, Rhode Island was told by Jay Rogers, the founder of an innovative new American car company, Local Motors (www.local-motors.com). Jay is...

The Anatomy of Innovation

Oct 20, 2009
I really enjoyed completing my case study about Nature Education's groundbreaking Scitable platform for science education. Many people are happy to showcase their innovative projects. But few people are as forthcoming as Vikram Savkar in taking me...


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