Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website? Tappers and Listeners Consider...

Most online transactions are fast, efficient, and completely lacking human contact. Why not shock your customers once in a while with a truly personal online experience? Below are 13 ways to get personal (in a good way) with your customers. Shock your...

Website redesigns are expensive, time-consuming, and hugely popular. Why? Because unlike website optimization, they’re tangible and exciting. You clearly see the end result. In my observation, companies redesign their website’s quite frequently,...

In the early days, online retail built itself upon the foundation of convenience and value. It was easier to buy online, and many times cheaper. With the astonishing growth of e-commerce, and the unique combination of an always on store with relatively...

For the last several years, I’ve had the privilege of directing the e-commerce site for C28, an online Christian clothing store. In the last 3 1/2 years, we’ve been fortunate to experience a 1600% increase in sales. I’ve recently been reflecting on...