When I started in the advertising industry in the 90’s, things were simple. Mass media created content for the masses on TV, radio and print. That content was filtered by people (producers, network TV execs, editors) to appeal to certain portions of...

Facebook is not a very good marketing tool. There, I got that out of the way. It’s great a connecting people to people they know. Under that, it can be a good tool for connecting them to things they also know (that’s where pages and groups and causes...

Social media is scary for the obvious reason that it means giving up some control. Take Target. On their Facebook page, they have half a million fans. That’s a pretty solid number of people who are “fans” of the brand. But with the good, comes the...

So, you’ve bought in to the notion that social media is the newest greatest thing, and you want to get in there before it’s too late. The internet has changed the way people talk about your brand, product, and category. Think about it: SideWiki...

I want to talk about silos. And agency titles. If you click the link to my post about Agency Titles, you’ll read the fourth most read post I’ve ever written. It was written to reflect the idea that digital marketing is creating executions that don’t...